HEINEKEN JOINS THE SABC IN BRINGING THE RUGBY WORLD CUP FINAL TO ALL SOUTH AFRICAN FANS
JOINT MEDIA STATEMENT
HEINEKEN JOINS THE SABC IN BRINGING THE RUGBY WORLD CUP™ FINAL TO ALL SOUTH AFRICAN FANS
Johannesburg – Thursday, 31 October 2019 – The South African Broadcasting Corporation (SABC) together with Heineken® is bringing the Rugby World Cup ™ final match to the people.
Following the announcement that the SABC will broadcast the final game of the tournament between South Africa and England on Saturday the 2nd of November 2019, as well as the 3rd place play-off match on Friday the 1st of November live on SABC 2, the public service broadcaster is pleased to announce Heineken® as the official sponsor of the broadcast and a partner in bringing the historic final match to the broader South African public.
In addition to the partnership announcement, the SABC has also confirmed that the final game will be broadcast live across 11 SABC radio stations which are RSG; Radio 2000; Ukhozi FM; Umhlobo Wenene FM; Thobela FM; Motsweding FM; Lesedi FM; Ikwekwezi FM; Ligwalagwala FM; Phalaphala FM and Munghana Lonene FM, with live updates on SAFM.
Vuyo Mthembu, Acting SABC Spokesperson commented, “this partnership solidifies our continuous efforts to build and maintain mutually benefiting collaborations with various stakeholders in the interest of serving the South African public diligently. We are pleased that Heineken® came on board as a sponsor and partner in ensuring that our audiences enjoy the most anticipated match of the Rugby World Cup™ on SABC radio and television platforms. The SABC looks forward to more fruitful partnerships, as we fulfil our public service mandate.”
Heineken® is a longstanding supporter of international rugby with their association with Rugby World Cups™ stretching back to the 1995 tournament hosted in South Africa.
Millicent Maroga, Heineken® South Africa Corporate Affairs Director added, “at Heineken® we believe that everyone, whether they are a rugby fan or not, has the right to cheer their country on in Rugby’s ultimate showpiece. As an official worldwide partner to the tournament, we heard South Africa’s call and have thus entered into a partnership with the SABC to ensure the match can be broadcast, free to air, to every home in South Africa. We are immensely excited to give the country this opportunity and urge all of South Africa to join #TeamHeineken in witnessing history, together with our national broadcaster.”
Fans can watch a live build-up to the 3rd place playoff and Rugby World Cup Final™ on SABC 2 from 10am on Friday and Saturday respectively with the matches kicking off at 11:00 (CAT).
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About HEINEKEN South Africa: HEINEKEN South Africa is a key player in the beer and cider industry in the country, with an impressive portfolio of brands, including Heineken®, Sol, Windhoek®, Miller Genuine Draft®, Amstel®, Strongbow®, Soweto